01 / The briefProduct thinking
What does this project need to change?
Start with the job, not the website
Five questions that turn a vague redesign request into a useful product brief.
Article in development- Job
- Audience
- Action
Notes from
the work.
Practical notes on the decisions behind websites, apps and digital products. The first three are still in development.
See the first topics03 Articles in progress46 Legacy posts under review
First topics
Three questions.
What to expect
Each planned article starts with a question from project work. We'll publish it here when it's ready.
Understand the need1. Show the decisions2. Make the words clear3.
02 / The processStudio notes
Who needs to make the next decision?
Small teams need sharper systems
Why fewer handoffs and visible decisions help small teams keep moving.
Article in development- Decision
- Owner
- Next
03 / The interfaceDesign
What can clearer language solve?
Your voice is part of the interface
How clear product language helps people understand what to do next.
Article in development- Voice
- Friction
- Trust
Legacy archive
Keep what
still helps.
The previous site has 46 posts. We're reviewing each one: useful ideas will be updated, and the rest will be retired with clear redirects.
Talk about your project